Workshop #6

GET INNOVATION BITOLA completed the first project phase of “Women Win” by completing the sixth workshop dedicated on “Branding, media, promotion and online presence – how to build our brand on different media”. This time the project participants were able to attend an extraordinary workshop held by professor Snezana Mojsovska Salamovska from the Faculty of Economics in Prilep. Introduction to brand management, the emotional and functional characteristics of the brand and integrated marketing communications were just part of the entire workshop which covered this very important and modern topic which is of high value for each company. In the following period the activities in the frames of the project “Women Win” will continue and will be related to creating innovations in the companies of the project participants.